The rebrand comes just in time for the debut of EA Play on Steam, now scheduled to happen on August 31st. The publisher also provided a recap of the subscription's benefits.
EA Play members get more from their favorite games with unique in-game benefits and perks for EA’s latest games:
- Madden NFL 21 players get to start their season early on August 21st, as well as enjoy EA Play Challenges, a launch-day pack in Madden Ultimate Team, three Gold Team Fantasy Packs each month, plus additional in-game benefits that will give you a boost on the field.
- FIFA 21 players will get early access to the trial starting October 1st with pre-launch challenges to unlock bonuses and additional benefits all season long including FIFA Ultimate Team Season Objective XP boosts.
- Star Wars: Squadrons players will receive in-game perks through vanity items like the Interceptor Elegance Helmet and the Ashen Monarch Starfighter Paint Job Set.